The Digital Marketing Specialist will lead the implementation and maintenance of all digital channels for IDEAL Electrical, including website, email and social media. The specialist is responsible for integrating and executing digital marketing into the overall marketing activities across the organization as well as driving future adoption of ecommerce site with end users. This role also supports marketing efforts related to new digital technology initiatives including improving the online customer experience. As a proactive leader and the voice of digital on the marketing team, the specialist provides support, education and thought leadership for a range of digital marketing projects and other tasks assigned by their manager. The specialist works closely with the Marketing Manager and other departments to leverage digital channels in ways that help IDEAL Electrical achieve its objectives. The position reports to the IDEAL Electrical Marketing Manager.
Events and Tradeshows
KNOWLEDGE, SKILLS AND ABILITIES: