• Digital Marketing Manager

    Job Locations US-IL-Sycamore
    Posted Date 2 months ago(9/12/2018 1:38 PM)
    # of Openings
    Regular Full-Time
  • Overview

    IDEAL INDUSTRIES, Inc. has been propelled by the principles of its founder, J. Walter Becker, for nearly a century. Since the beginning, this family-run enterprise has been committed to building ideal relationships with its customers, employees and communities, creating some of the industry’s most innovative and trusted products along the way. This commitment to quality and service will continue to spur the success of IDEAL INDUSTRIES, Inc. and its family of companies, for generations to come.

    In 2010, SK Professional Tools became part of IDEAL INDUSTRIES, and they both share a commitment not only to quality and innovation, but also to the American tradesmen they serve.  SK Professional Tools has been trusted by generations of mechanics for its broad line of quality, American-made tools that include sockets, wrenches, ratchets, hammers, and screwdrivers. SK continues to manufacture each of our nearly 3000 products in the United States.  As SK continues to grow, it is focused even more solidly on quality control, new product design, and providing automotive professionals with the most innovative and reliable tools available anywhere, at any price.

    The Digital Marketing Manager will lead sales growth through all digital channels for SK, including website, email and social media. The manager will deliver a first rate customer experience across SK digital channels through thought leadership, collaboration with other stakeholders, and execution of results focused digital marketing campaigns. As a proactive leader and the voice of digital on the marketing team, the manager develops and executes campaign strategies, including adjustments based on results, to continue SK’s growth in ecommerce and social media.  The manager works with the marketing team and other cross functional groups to leverage digital channels in ways that improve customer brand perception, increase consideration, and drive sales through a customer focused strategy.  The position reports to the SK Director of Marketing.


    Social Media

    • Develop and manage SKs overall social media engagement
    • Maintain and create content for Facebook, Twitter, Instagram and other platforms
    • Provide analytical measuring and reporting
    • Provide voice of SK response to followers to ensure positive customer experiences



    • Develop strategies to drive online traffic to SK’s website, including goals and metrics to track effectiveness.
    • Create and publish content and update site as needed
    • Oversee eCommerce sales, providing guidance on analytics and recommendations to improve conversion.
    • Provide recommendations on improving the user experience, design, content, and conversion on SK’s website. Lead and execute project plan of improvements agreed upon.
    • Manager SEO and other analytical measuring tools to optimize site content and traffic



    Email Campaigns

    • Develop email marketing strategies across multiple customer groups to help achieve company goals.
    • Set up and manage day-to-day trigger campaigns
    • Develop and report on KPIs, including recommendations to modify strategies based on results



    • Bachelor’s degree preferred, or the equivalent in experience
    • Must be proficient/native user of digital media (social media, web, ecommerce)
    • Strong understanding of current online marketing concepts and strategies.
    • 3-5 years of professional experience working with e-Commerce systems
    • 3-5 years of professional experience in web development
    • Proficient in Adobe Campaign and Magento
    • Experience with Google Adwords / Facebook advertising preferred
    • Must have ability to travel within the US on occasion
    • HTML/CSS, Adobe Creative Suite preferred



    • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
    • Excellent analytical skills.
    • Ability to analyze data and adjust activities to achieve results.
    • Able to work as part of a team and successfully on an independent basis
    • Able to deal with people at all levels
    • Attention to detail and drive for results
    • Possess and business acumen in order to understand operational interaction between departments
    • Proven ability to be remain engaged with ever changing digital landscape.
    • Ability to manage multiple projects at the same time in a fast-paced environment

    IDEAL INDUSTRIES is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.


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