IDEAL INDUSTRIES, Inc. has been propelled by the principles of its founder, J. Walter Becker, for nearly a century. Since the beginning, this family-run enterprise has been committed to building ideal relationships with its customers, employees and communities, creating some of the industry’s most innovative and trusted products along the way. This commitment to quality and service will continue to spur the success of IDEAL INDUSTRIES, Inc. and its family of companies, for generations to come.
In 2010, SK Professional Tools became part of IDEAL INDUSTRIES, and they both share a commitment not only to quality and innovation, but also to the American tradesmen they serve. SK Professional Tools has been trusted by generations of mechanics for its broad line of quality, American-made tools that include sockets, wrenches, ratchets, hammers, and screwdrivers. SK continues to manufacture each of our nearly 3000 products in the United States. As SK continues to grow, it is focused even more solidly on quality control, new product design, and providing automotive professionals with the most innovative and reliable tools available anywhere, at any price.
The Digital Marketing Manager will lead sales growth through all digital channels for SK, including website, email and social media. The manager will deliver a first rate customer experience across SK digital channels through thought leadership, collaboration with other stakeholders, and execution of results focused digital marketing campaigns. As a proactive leader and the voice of digital on the marketing team, the manager develops and executes campaign strategies, including adjustments based on results, to continue SK’s growth in ecommerce and social media. The manager works with the marketing team and other cross functional groups to leverage digital channels in ways that improve customer brand perception, increase consideration, and drive sales through a customer focused strategy. The position reports to the SK Director of Marketing.
KNOWLEDGE, SKILLS AND ABILITIES:
IDEAL INDUSTRIES is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.